Our four founders/directors, are passionate about putting the customer first.

Enabled with resources including over forty digital innovation and product leaders in the UK plus a software engineering team of over 400 architects and developers in UK and Eastern Europe.

Our culture is collaborative, a transparent 'thought leadership, share and deliver' mentality in all areas of Innovation & Prototyping, MVP, UX/UI expertise, Digital enablement, software engineering and product design. We have full Microsoft and AWS technology stack, PHP, e-commerce and iOS & Android capability.

Our engagement model is different; we are part of your team, bringing class leading resource and capability to help your business build knowledge, IP and leading digital skills in-house.

We have experience working hand in hand with clients to accelerate their own capability, providing access to best of breed skills in digital engineering and UX, while also helping build virtual teams and client’s own in-house capability.

Our leadership team: 

Anders Reeves - Chairman and Co-Founder

A background of commercial leadership in multiple technology reliant business sectors, Anders brings structure and focus to our boardroom enabling us to attain the realisation of our vision, derive direction and implement strategy. A portfolio of interests and other responsibilities include his role as Chief Executive (and Group Co-Founder) of the privately-owned Tosca Group: which includes global market-leading brands in the IT Managed Services, Mobile and Fixed-Line space.

Heather Upchurch - CTO & Director of Technology

Coming from a background in leadership as a CIO for major commerce & industry brands and an impressive track record as a CTO and VP of Development in technology businesses such as payments, CRM, retail, travel and automotive. Heather brings commercial skills, a client perspective and hands on experience commissioning near-shore development and team augmentation internationally.

Simon Raitt - CEO & Co-Founder

A background of 25 years working with executive teams building leadership capability, especially in the areas of Digital Transformation, Information & Technology Leadership and Digital Marketing Simon brings extensive knowledge of how businesses large and small have achieved accelerated business/commercial outcomes through leveraging technology. He is an advocate of adopting methodologies from fast moving early stage businesses and utilising the agile approach to greatly increase SMEs and larger Enterprise organisations ability to move quickly.

Andrew Salmon - CDO & Co-Founder

Based in London (UK), Andrew leads our advisory engagements in Digital Strategy, Transformation and Execution. He is a digital veteran with over twenty years’ experience operating at a senior level, where he has performed critical roles in strategy, commercial, product, technology and execution. Contributing to the growth or market and innovation leaders such as Dell, AOL, Freeserve, MasterCard, Kalixa Payments Group, Value Retail, Royal Mail, and many others.